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Press kit

Press and brand assets

Everything needed to write about this studio or place its logo, without emailing first. The boilerplate is approved copy, the logo files are the masters rather than screenshots, and the last section says plainly what this studio does not publish.

/01 Boilerplate

Approved copy

Both versions are current. Use either as written rather than paraphrasing.

One line

The Visibility Bureau makes businesses easy to find, in search and in AI answers.

Full paragraph

The Visibility Bureau is a small independent studio working remotely with clients worldwide, covering search, AI search visibility, paid media, video and creative, and web, app and AI build. One person leads every project and brings in trusted specialists where they help. The studio exists because search changed: people increasingly ask ChatGPT, Perplexity or Google AI a question and read the answer instead of clicking a link, and a business that is not named in that answer is not in the conversation.
/02 The name

How to write it

  • The name is The Visibility Bureau. The definite article is part of it and takes a capital T at the start of a sentence.
  • Shorten it to the Bureau on second reference if the full name has already appeared. Do not shorten it to Visibility Bureau.
  • There is no abbreviation, no acronym and no styled spelling. It is never TVB and never all caps.
/03 Downloads

Brand assets

Logo

SVG is the master and is what a printer or a designer should be sent. The PNGs are for slides and documents that will not take vector, and they have transparent backgrounds.

Icon and avatar

The mark alone. Use the green field version anywhere it will sit on a white card, because a pale avatar disappears into a feed.

Cards and covers

Ready at the upload size each platform actually wants, which is not always the size published guides quote.

The Visibility Bureau horizontal lockup: citation brackets beside the studio name
The horizontal lockup, which is the primary version. Every file above is generated from one definition of the mark, so they cannot disagree with each other.
/04 Usage

Placing the logo

Please do

  • Use the SVG wherever it will be shown on a screen.
  • Leave clear space around the logo on all sides, at least the height of the capital B in Bureau.
  • Switch to the mark on its own below 180px wide. Do not scale the full lockup down past that and hope.
  • Use the reversed or the lifted version on a dark background.

Please do not

  • Do not recolor the logo outside the palette below, stretch it, skew it, rotate it, or add a shadow or a glow.
  • Do not place it on busy photography without a solid panel behind it.
  • Do not put the green mark on a near-black background. The lifted green is the version for dark.
  • Do not redraw, retype or trace the wordmark. It is set in Fraunces and converted to outlines, and every file here is generated from one definition.
/05 Color and type

The palette

Converted from the oklch tokens the site is built on. Signal Green is the only accent that ever carries meaning. Sky is decorative and never carries text.

  • Signal Green

    #007938

    Primary. Links, buttons, the mark

  • Green Lift

    #35c46b

    Green on dark backgrounds only

  • Green Deep

    #006121

    Green text needing AAA, and print

  • Ink

    #211e15

    Text and headings

  • Muted

    #615e55

    Secondary text

  • Paper

    #fdfbf7

    Page base. Warm, not white

  • Sky

    #4db4cc

    Decorative accent only

Typefaces

All three are open licensed and free to install. The logo is set in Fraunces and converted to outlines, so no font is needed to place it.

/06 Not available

What this studio does not publish

Stated plainly so nobody spends an email finding out. None of the following exists yet, and none of it will be invented to fill a page.

  • No founder name, biography or photograph. I publish under the studio name by choice, not because a name is pending.
  • No client names, logos or case studies. Nothing has been published that a client has not agreed to, and so far that is nothing.
  • No performance figures, growth numbers or results claims. The published research is run on this site and states its own method and limits.
  • No awards, badges, certifications or partner marks.
  • No office address. The studio works remotely.

Press enquiries go to info@thevisibilitybureau.com . For anything about the work itself, the contact page is the better route. The same facts written for the systems that describe this studio automatically are on the fact sheet .