The Visibility Method

I crawl the site the way a search engine does, then check what an AI assistant actually says when asked the questions your buyers ask. Those two things fail for different reasons, so both get checked.

On the technical side I look at what can be crawled and indexed, what renders without JavaScript, how fast pages load on a mid-range phone, and whether the structure makes sense to a machine. On the visibility side I run a fixed set of prompts across the main AI assistants and log who gets named. Running them once proves nothing, because answers vary between identical queries, so the set is repeatable and becomes the baseline.

I also look at who is winning instead of you and why. Usually it is not magic. It is that they have covered a topic properly and you have not.

Being quotable is mostly about writing a self-contained answer near the top of a section, then expanding. A passage that only makes sense if you have read the three paragraphs above it cannot be extracted. One that stands alone can.

Alongside that, your business needs to be consistently described wherever it appears. Same name, same description, same contact details, corroborated by sources that are not you. Engines resolve entities by cross-checking, so contradictions are what confuse them.

What I will not do here is sell you tactics the evidence does not support. I will not charge for llms.txt implementation, because Google has stated no AI system uses it and log studies found almost nothing requests it. I will not claim schema markup causes AI citations, because a controlled study found no such effect. Schema is worth doing for rich results and entity clarity, and that is how I will describe it.